Caddman Enterprises PL was incorporated in 2002 based on the partnership of Brian Cadd and Amanda Pelman. Their combined industry knowledge spans 5 decades and a myriad of combinations as artist, producers, A&R execs, creative directors and business development officers. The company took over from the previous entity of Firm Hand Management run by Amanda from 1996 – 2002.
Amanda Pelman : Director
Amanda's career commenced as a Radio Journalist whilst completing a Bachelor of Arts (Media) at RMIT Melbourne. Her interviews with leading entertainment industry personalities led to a move to London in 1981 to work with Dire Straits as a rookie “press collector”. Several years in the UK were followed by a Masters Degree Course in Film theory at the University of Southern California in Los Angeles, left incomplete by her impatience to return to Australia and start her own business.
In 1984 Amanda developed a short-lived publicity company (Amanda Pelman Publicity) before being enticed to Mushroom Records by Michael Gudinski, where she remained for eleven years in positions as varied as National Publicist, Label Manager and A & R Manager – signing a young Kylie Minogue and Jason Donovan along the way. During this time, Amanda co-managed under Michael Gudinski Managment; Jimmy Barnes and Deborah Conway. She co-founded the Body Beat and Melodian Record Labels with Ian ‘Molly’ Meldrum, signing Peter Andre and Jo Beth Taylor and went on to manage the label’s first signing – Indecent Obsession – breaking into the International music and touring markets (including ground breaking trips to South Africa) between 1990 – 1994.This included #1 records in 17 European and Asian markets and a Top 20 in the US Billboard Hot 100.
In 1994 Amanda returned to live in London working under the banner of the new found Mushroom Group of Companies UK as ‘MAP Management’.
‘Firm Hand Management’ was founded as a theatrical agency on her return to Australia in 1996 and went on to represent 36 of Australia's top ' triple threat' artists .The company closed in 2000.
In 1997 Amanda took on the prestigious role of Casting Consultant to Cameron Mackintosh P/L for the new musical “RENT”. Incorporating her wide music industry knowledge, she auditioned 3,726 people to fill 24 roles. In 1998 Amanda also cast “Fiddler On The Roof” (featuring Topol) and “Countdown – the Musical” ;in 1999 “Jolson” for Jon Nicholls Productions, “Fame The Musical” for Jacobsen Entertainment and the Fox Studios Backlot cast (with Director Barrie Kosky ) for Baz Luhrmanns' Bazmark Productions. In 2001 Amanda cast the following musicals - “Always Patsy Cline” (Majestic Theatre Co.), “Hair” (IMG/Harry M Miller), “Oh! What a Night” for Majestic Theatre Co., “Oliver!” for IMG/Cameron Mackintosh PL and “Cabaret” for Bazmark/IMG.
2002 commenced with her co-production of “I Should Be So Lucky”, the Kylie musical in Mamma Mia style showcased at Melbourne’s Midsumma Festival in January. In Feb/March followed the pilot for the commercial television re-launch of Young Talent Time , the 1970's version of todays 'American Idol' brand . Titled “Evolution” , devised by Vince del Tito and starring Amanda as a Judge, she cast Chloe Lattanzi, Olivia Newton-John’s sixteen year old daughter as the host. Sadly this TV show never went to air as the ‘Idol’ brand was born at the same time !
Amanda co-Produced the enormously successful “Long Way to the Top” live Event featuring 30 of Australia’s top recording artists from the 1950’s-1970’s. She shared production credit with Michael Chugg, Billy Thorpe and Jacobsen Entertainment. This event played to nearly a quarter of a million people and sold as many CD’s and DVD’s combined.
2003 saw a brief move back to hometown Melbourne. Amanda produced the Australian Idol Live Event production for Michael Chugg Entertainment and TalentWorks. Under the company structure Caddman Enterprises she began the live-to-stage re-development of iconic Australian films Alvin Purple and Morning of the Earth – both properties musically written by her life partner Brian Cadd. Amanda has Executive Produced Brian’s albums (marking his 40th recording year ) ‘Cleanskin’, ‘Quietly Rusting ‘ , 'From This Side of Things', 'Live at the Con (with Russell Morris)', and in 2016 ' Bulletproof' with The original Bootleg Family Band (marking his 50th year as a recording artist). 'From This Side of Things' is also the title of Brians' autobiography - the book deal for which was managed by Amanda .
In 2005 Amanda Executive Produced the highly successful 10th anniversary tour of Tap Dogs for MCE and Back Row Productions. Amanda was original Casting Director for the musical adaptation of Academy Award winning film “Priscilla Queen of the Desert” - now celebrating over a decade across the globe and recently returned to Australia for a National run through 2018.
After starting her on camera career as a meager ABC TV Countdown dancer in the late 1970’s, in 2006 Amanda was asked to take the screen again as a judge on the Seven Networks music variety show ‘It Takes Two“. Always the brassy & opinionated one, Amanda never shied away from an honest approach to anyone’s talent! The media labelled Amanda 'Australias' Simon Cowell '. The show ran for four years on national television weekly as a live hour long broadcast.
Amanda, along with Michael Chugg, spent many years managing Australian rock & roll icon Billy Thorpe at ‘arms length’. The final chapter in Billy’s life sadly came in February 2007,leaving incomplete an album project Amanda had been consulting on – ‘Tangier’. Michael and Amanda completed production on this epic work, enlisting Mick Fleetwood amongst others as special guests on the recording , it was released by Sony Music in October 2010 . Billy became posthumous Winner of ARIA’s Best Contemporary Album Award in 2011, earning the same for Amanda as Executive Producer .'Tangier' remains in development as a live stage production under the guidelines Billy Thorpe set out before his untimely death in 2007.
In July 2007 Al Gore created the worldwide one-day music phenomenon that was 'Live Earth'. Seven territories participated in creating a day-long environmental showcase through music . In Australia Amanda was one of the four participating local producing partners to undertake this task.
Never one to turn down a sizeable production challenge, in 2009 following Australia's horrendous bushfires , Amanda again rose to the fore in partnership with Chugg Entertainment and Frontier Touring to create 'Sound Relief'. This one day music festival was performed simultaneously in Sydney and Melbourne with live crosses between the two shows , all captured for the live audience and the Foxtel cable TV viewers . The DVD became the highest selling live DVD in Australian history and earnt Amanda her second ARIA Award for Live Production.
In 2010 Amanda managed the autobiographical book deal for Michael Chugg "Hey You in the Black t Shirt!" which was a multi re-print sellout for Pan McMillan Australia .
2012 - Amanda took the role of Casting Director for Fremantle Media on ‘I Will Survive’ – broadcast on the Ten Network.
Back to the show that Amanda defined as her greatest adventure in showbiz, ‘Long Way to the Top’ appeared on Australian stages again in October 2012 for its 10th Anniversary outing. Once again directed by Ted Robinson, a phenomenal hologram of Billy Thorpe was created to re-produce his pivotal role in this show. Audiences were treated to Cold Chisels' Ian Moss performing Billys' greatest hits and again the show was a sellout success.
In 2014 Amanda spent much time in Belfast developing a stage show for Van Morrison which is yet to come to fruition. Created with Glynis Hall & Garry McQuinn, writer Glenn Patterson and Director Racheal O'Riordan the work is still under submission .
Being commended amongst peers for your lifes work is always an honor and a privilege . In 2015 Comm Sec , a division of the Commonwealth Bank, asked Amanda to feature in an advertising campaign called ' Mentors Matter' . This was an outdoor and online campaign that ran for several months.
It led to a nomination for the Telstra Womens Business Awards . Later that year Amanda once again donned her 'judges' hat as Chairwoman of the Australian judging commitee for the Eurovision Song Contest. Aired by SBS Television Australia , in that year Australia had its first entrant to the competition in Guy Sebastian (whom Amanda had previously worked with on Australian Idol and It Takes Two) who rose to a remarkable fifth place in the competition .
The Sydney Symphony Orchestra in 2016 identified the need to recreate the incredible canon of work of David Bowie after his passing . Along with Commercial Producer Mark Sutcliffe , Amanda created the show for SSO and a national sold out tour took place around Australia throughout 2016.
In consultation with Sony Music Amanda commenced writing a similar format for the works of George Michael to celebrate 30th release anniversary of 'Faith' and 25 years 'Listen Without Prejudice' . Sadly this show metamorphosised into a tribute after Michaels' untimely death in December 2016. The season commenced at the Sydney Opera House in July 2017 and is currently looking for international performance opportunities.
After 15 years of un-wedded bliss, Amanda & Brian tied the knot on September 2nd, 2016. Shortly afterwards Brian travelled to Nashville to record (with ex-pat Aussie producer Mark Moffatt) a new collection of songs for the Americana market . These remarkable songs are amongst the most prolific ever written by Brian over his fifty year career. Shoulder surgery put paid to any live performances and release of the work in 2017, but Brian is now back on track for a worldwide release in 2018.
In 2018 Amanda and Brian were proud to see son Austin enter NorthEastern University in Boston as a freshman.
Amanda is currently writing several new boomer catalogue shows for further international development.